FADE combines the inputs you provide with the video's creative score to model a planning range. It is decision support, not a promise of campaign performance.
Analyze and Build a Scenario - $5 →Use your ad budget, platform, industry, and customer-value assumptions to compare a planning scenario. Change an input and see how the modeled range changes.
Illustrative workflow. Estimates depend on the inputs and are not guaranteed results.
The planner keeps three inputs separate so you can see what drives the estimate:
1. Your video's creative score, This describes the creative's observable strengths and weaknesses. It does not prove what your future CPA or conversion rate will be.
2. Your business assumptions, Industry, budget, and customer value provide the planning context. Review these inputs before relying on the scenario.
3. Your platform choice, Facebook, Instagram, YouTube, TikTok, and Google Ads use different placements and buying systems, so the planner keeps platform explicit.
Business owners about to run ads, Pressure-test the creative and the assumptions before committing a larger media budget.
Agencies comparing options, Keep the budget assumptions constant while comparing the creative strengths and weaknesses of multiple cuts.
Marketing managers, Document a planning range, then replace assumptions with real campaign results once the test is live.
Start with one full video analysis for $5. No subscription. The scenario is a planning aid, and the real campaign results remain the source of truth.
Upload your video, review the creative, and compare a planning scenario.
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