Score Your Video - $5

The Video Ad Testing Platform for Operators Who Don't Have a Week

Score any video ad in 60 seconds across 13 neuromarketing vectors. ROAS estimate included. Built for agencies and performance marketers who need answers before the campaign launches — not three weeks later.

Test Your First Video - $5 →

Pre-Flight Testing Without the $20K Minimum

Enterprise ad-testing platforms — Swayable, System1, VidMob, Vidsy — work. They run human panels, do real diary studies, and produce defensible reports. They also start at $20,000, require multi-quarter contracts, and ship findings two to four weeks after upload. By the time the report lands, the creative is already running and the budget is already partially burned.

FADE is the pre-flight check before you ever upload to Swayable. Score every concept, kill the obvious losers, and only spend the human-panel budget on the contenders worth testing deeply. Or skip enterprise testing entirely — for SMBs and most agencies, the FADE score plus a measured A/B is enough.

What Gets Tested

Hook (first 3s)
Pattern interrupt, stop-the-scroll signal, attention spike.
Attention Curve
LC4MP-derived per-second engagement timeline. Where viewers drop.
Emotion Curve
Somatic activation. Peak position. Emotional payoff alignment.
Motivation
Approach behavior — does the viewer want to act on this?
Memory Encoding
Will the brand survive the next 24 hours? Du Plessis signals.
Message Clarity
One idea, clearly delivered. Cognitive ease.
Brand Integration
Vampire risk — does the creative steal from the brand?
CTA Effectiveness
Cialdini-aligned ask. Visible, motivating, on time.
Pacing
Cut rate aligned to platform and audience.
AV Congruence
Audio matches what the eyes see. Drives 50% of emotional response.
Cognitive Load
Inverse vector — overload kills conversion.
Trust Signal
Authority, social proof, third-party validation.

Built for Agency & Operator Workflows

Concept Filtering

Score 6-12 concepts on Friday. Walk into Monday's review with three winners, not twelve opinions. Every concept gets the same treatment — same vectors, same weights, same score.

Variant Comparison

Cut three versions of the same hook. Score them. Pick the winner with evidence, not vibes. Before & After saves both versions and computes the score delta.

Client Reporting

Every analysis exports to a PDF with the full 13-vector breakdown, curves, ROAS estimate, Top 3 Fixes, and benchmark comparisons. Agency-ready by default. No graphic-design lift required.

Pre-Spend Sign-Off

Treat the FADE score as the gate before any media buy above a threshold. Below 70 — recut. Between 70 and 85 — flag the weak vectors. Above 85 — ship.

Why pre-flight testing matters: ARF/Nielsen 2016 (4.3M households) found psychological signals predict 77% of ad sales outcomes. Most agencies admit 40-60% of creative gets killed in the first 72 hours of paid media because the hook or CTA missed. Pre-flight scoring catches the failure modes that A/B testing only reveals after the budget burns.
Sources: ARF/Nielsen 2016; IPA Databank; Du Plessis 2005

The 60-Second Workflow

1. Upload

MP4, MOV, WebM up to 30 minutes. Drag and drop or paste a URL.

2. Score

Six AI passes evaluate visual elements, audio, transcript, hook structure, creative DNA, and ad autopsy signals. Brain Lab adds a second pass on top.

3. Read

Get the score, the curves, the ROAS estimate, and the Top 3 Fixes. Save the version. Re-score the recut. Compare in Before & After.

Pricing — No Lock-In

First video $5. Credit packs from $29. No subscription. No multi-quarter agreement. No sales team. Score one campaign or score every concept your agency cuts this quarter.

Frequently Asked Questions

What is a video ad testing platform?

A platform that evaluates creative before media spend. FADE uses AI-based neuromarketing scoring; enterprise platforms use human panels. Different cost and speed tradeoffs.

How does FADE compare to Swayable / System1 / VidMob?

Enterprise platforms run human panels — accurate, slow, $20K+ minimums. FADE runs AI scoring — fast and affordable. Often used as the pre-flight before enterprise testing.

Can agencies use this for client work?

Yes. PDF exports, niche-tuned weights, ROAS benchmarks, defensible scoring. Built for agency workflows.

What signals does FADE test?

13 vectors covering hook, attention, emotion, memory, motivation, CTA, brand, and more.

Does this replace A/B testing?

No. FADE is pre-flight scoring. You still run A/B tests on the live platform. FADE saves the dollars wasted on creatives with predictable failure modes.

Test Before You Spend

13 vectors. ROAS estimate. 60 seconds. $5 to start.

Test Your First Video →